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Marketing Transformation
Improved outcomes & effectiveness
1
People
From structures to skills and capabilities, to evaluation of strategic approaches an in-depth review, recommendations and refactoring.
2
Process
Analysis of ways of working at both the individual and team level across portfolios and geographies. Insights into actions delivering playbooks, AI powered workflows all delivering improvements across campaigns while reducing operational overhead
3
Platform
Quantitative and qualitative analysis of features and there impact on campaign performance. Deep understanding of the value and opportunities of both adoption and simplification of the landscape.
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